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FRACTIONAL CSO · VP SALES

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Senior commercial leadership deployed in under 90 days. From ICP to revenue.


PHILOSOPHY · PHILOSOPHIE

Ce que je crois  ·  Ce que j'apporte  ·  Ce que je livre

VISION

Market analysis, competitive positioning, GTM design. Together, we forecast where your market is heading — and turn it into an executable plan.

Lecture marché, positionnement, conception GTM.
Voir avant les autres ce que le marché devient.

  • ICP & segment clarity
  • Competitive benchmarking
  • Channel strategy design
  • Market entry & expansion

REVENUE

Sales org design, CRM deployment, pipeline structuring, key account activation. Revenue is the proof — not the promise. I build the machine that makes it repeatable.

Organisation commerciale, CRM, pipeline, grands comptes.
Le revenu est la preuve, pas la promesse.

  • Go-to-Market execution
  • Revenue growth & scaling
  • Sales Operations & CRM
  • Fractional CSO / VP Sales

IMPACT

Measurable results, operational transformation, lasting structures. Not consulting — delivery. I leave behind a system, not a report.

Résultats mesurables, transformation opérationnelle, structures durables.
De l'exécution, pas du conseil.

  • Team building & recruitment
  • B2G & institutional lobbying
  • Process & playbook design
  • Fundraising support (Series A/B)

« To know a market, you have to live it »

PROJECT MANAGEMENT IN
AUTOMOTIVE & MOBILITY · LOGISTICS · AEROSPACE · SaaS · HOSPITALITY · FINTECH · CONSUMER GOODS
EPR METHOD — HOW I WORK

Énergie · Produit · Rigueur

E Énergie

Le moteur. Celle qui se canalise, ne s'improvise pas — elle découle du produit et de la rigueur.

P Produit

Le connaître, l'aimer, le vivre. Le premier produit, c'est vous — et vos sales. Votre crédibilité, votre parcours, votre posture.

R Rigueur

Votre CRM, votre vie. La rigueur transforme l'effort en revenu prévisible.

En savoir plus →
WHAT I DO

Three ways to work together.

FRACTIONAL CSO
Strategic Leadership 3–12 months
Part-time Chief Sales Officer embedded in your organization. Revenue strategy, team building, investor-ready commercial ops. No full-time cost.
  • Revenue Strategy
  • Team Building
  • Board-Level Reporting
  • Sales Culture
SENIOR PLACEMENT
VP Sales / CSO Full-Time
Open to the right senior role. EMEA scope, SaaS or high-growth environment, minimum VP Sales level. Hamburg-based with full mobility.
  • EMEA Scope
  • SaaS / High-Growth
  • Full Mobility
OPEN TO OFFERS
B2G · MARCHÉS PUBLICS · APPELS D'OFFRES

Quand votre client est un État

EXPÉRIENCE TERRAIN

Pilotage des verticales appels d'offres chez Vulog et Wunder Mobility — France, Émirats, Europe de l'Est, Allemagne : monitoring des plateformes de marchés publics, qualification GO/NO-GO, réponses RFI · RFQ · RFP, coordination des parties prenantes. Aujourd'hui : négociation active au niveau Commission d'État pour le lancement d'un service de mobilité partagée en Principauté de Monaco (PPP).

  • Veille & monitoring des plateformes d'appels d'offres (nationales & européennes)
  • Qualification GO/NO-GO et pilotage RFI · RFQ · RFP
  • Réponses structurées & coordination multi-parties prenantes
  • Lobbying institutionnel, PPP & environnements à zéro tolérance d'erreur
TRACK RECORD

Real missions. Verified results.

No stock photography. No made-up metrics. Every KPI below is from a real engagement.

VIA K2 STRATEGY · ACTIVE
Fractional CSO — Smart City Mobility
SMART CITY · PPP · B2G · MONACO
Commission d'État ✓ ATOM Mobility ✓ NIU Hardware ✓
B2G navigation in zero-tolerance institutional environment.
VIA K2 STRATEGY · 6 MONTHS
VP Sales EMEA — SaaS Mobility Scale-up
MOBILITY · SAAS · JUL 2025 – JAN 2026 · PARIS
100 SQL 12 Active Deals 3 Partnerships M&A Outcome
Landmark: M&A acquisition of Lyon-based MaaS company — validating full GTM.
FULL-TIME · 9 MONTHS
Sales Director EMEA — Aerospace MRO
AEROSPACE · MRO · VSE AVIATION · EMEA
105% Target 9 Months
Key Account Management for Groupe Dassault. Sales org design EMEA from scratch.
FULL-TIME · VP SALES
VP Sales — SaaS Shared Mobility (Series A)
MOBILITY · SAAS · GOURBAN · VIENNA
8 Closings 1M€ Anchor Deal 8 Team Members <12 Months
Commercial infrastructure + Series A pipeline built from zero.
FULL-TIME · FRANCE LAUNCH
Country Sales Manager — Logistics SaaS
LOGISTICS · SAAS · ONTRUCK · FRANCE
#1 Revenue FR 3→1 Sales Cycle CRM + BI Deployed
Restructured Inside Sales and CS EMEA/APAC. Revenue cycle halved in under 6 months.
VIA K2 STRATEGY · 7-DAY INTENSIVE
Sales Ops & GTM Architect — Sustainability SaaS
SUSTAINABILITY · SAAS · BASF GROUP · FRANKFURT · JAN 2025
ICP Full Build OKRs Deployed MRR Models Recruitment Framework
Complete commercial infrastructure delivered in 7 days.
RÉFÉRENCES · VERIFIED ON MALT

They talk about K2 Strategy.

Ontruck
★★★★★
I highly recommend Kevin to any founder or executive looking for a high-performance leader capable of building a sales machine from the ground up with both speed and strategic rigor. I had the pleasure of managing Kevin during his pivotal tenure at Ontruck, where he played a central role in launching and scaling our French operations from scratch. Kevin is a rare talent who combines a '360 Sales' approach with a highly analytical mindset. He single-handedly built the initial business foundation, blending aggressive cold calling and grassroots business development with a sophisticated GTM strategy. His ability to transition our sales model from high-volume transactional sales to complex Enterprise closing was a game-changer. This strategic shift and the resulting revenue growth were instrumental in supporting Ontruck's successful Series B funding round. Beyond the numbers, Kevin was a key architect in structuring our sales team and implementing the scalable processes we needed to sustain our growth.
Guillaume Corp
ex-Head of Sales, Ontruck · Chief of Staff, Malt
ontruck.com →
HelloScoot
★★★★★
I had the pleasure of working with Kevin on three successive missions at HelloScoot, which says everything about the quality of his work — you don't bring someone back twice if the first delivery wasn't exceptional. Kevin supported us across market entry strategy, supply chain negotiation, regulatory advisory and SaaS provider sourcing for our island market operations. He navigated complex, fragmented environments where standard playbooks simply don't work — and delivered every time. His legal and commercial instincts are sharp, his ability to move fast without cutting corners is rare, and his network across the mobility ecosystem is genuinely valuable. The tangible outcome: €20,000 in annual savings secured, a better SaaS solution deployed, and three clean deliveries on time and on scope. If you're looking for a senior mobility expert who combines strategic thinking with hands-on execution, Kevin is your guy. I recommend him without reservation.
Arthur Ceccaldi
CEO & Founder, HelloScoot · Tahiti
helloscoot.com →
Microfleet
★★★★★
As an Australian company seeking to enter the EU market, Kevin has been invaluable in helping us to make high level connections with industry partners and B2B clients, and generating many sales prospects in the sustainable mobility sector in several countries. He is thoughtful, methodical and comprehensive in his approach to lead generation and sales negotiations. Kevin is an excellent communicator, moving smoothly between English, French and Spanish, is a natural people person, and a pleasure to work with.
Al Reid
CEO & Founder, Microfleet · Australia
microfleet.net →
Pole Position Monaco
★★★★★
I had the pleasure of working with Kevin Hughes on a complex shared mobility launch project in Monaco, and I can recommend him without hesitation. Kevin took full ownership of the project from day one. He managed the entire project lifecycle — from vendor selection and contract negotiation with both software and hardware suppliers, to legal discussions, planning phases covering front-end, back-end and hardware integration. He navigated highly complex B2G negotiations in the Principality with professionalism and strategic precision, which is no small feat given the institutional environment here. What sets Kevin apart is his ability to combine deep commercial expertise with genuine project leadership. He is not just a sales professional — he understands the full picture, anticipates risks, structures timelines, and keeps all stakeholders aligned. He delivered exactly what was expected, on scope and with full transparency throughout. I am fully satisfied with Kevin's work and would not hesitate to work with him again or recommend him to any organization looking for a senior expert in mobility, business development or project management.
Julien Malatino
CEO & Founder, Pole Position Monaco
poleposition.mc →
Kevin André Hughes — K2 Strategy
THE STRATEGIST

12+ years building revenue engines in demanding environments.

Kevin André Hughes is a Fractional CSO and VP Sales operating across EMEA, APAC, and DOM-TOM. Expert in GTM strategy, Sales Operations transformation, and commercial team building from zero. Native French and English, fluent in Spanish.


MULTILINGUAL AI-CERTIFIED EMEA / APAC
12+
Years B2B Experience
2
Series A · Direct impact
1
Series B · Indirect impact
7
Sectors covered
SECTORS & MARKETS

One toolkit. Seven industries.

EMEA APAC DOM-TOM
Hamburg Paris London Monaco Vienna Frankfurt Lyon Madrid Novi Sad Riyadh Dubai Papeete Sydney
INVESTMENT

Senior leadership. Transparent pricing.

Rate adapts to mission scope, duration, and engagement model. Always discussed in a first call.

SPRINT / ON-DEMAND
750€
/day
Short missions · 7–30 days
ICP, GTM audit, CRM setup, playbook
Book a Call
SUCCESS FEE
%
of revenue
For specific GTM missions
Structure defined case by case. Risk shared.
Let's talk

All rates excl. VAT. Final rate confirmed after discovery call. No commitment before alignment.

LET'S WORK TOGETHER · TRAVAILLONS ENSEMBLE

REACH THE SUMMIT

Ready to accelerate your commercial strategy, structure your sales operations, or launch in new markets?

BOOK A DISCOVERY CALL →
Message reçu.
Je m'engage à vous répondre sous 24 heures ouvrées.
— Kevin André Hughes