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SECTEUR · K2 STRATEGY

Mobility & Automotive

GTM, shared mobility, B2G and scale-up in 17 countries.

TRACK RECORD

Missions Mobility

FULL-TIME
Vulog
Senior Growth & KAM — CEE & Middle East
MAR 2020 – OCT 2021 · 1 AN 7 MOIS · NICE
17Countries
+107%Portfolio Growth
8Key Accounts
17-country EMEA partner ecosystem — DACH, Nordics, CEE, Middle East
P&L management across 17 countries · 8 strategic accounts
+107% portfolio growth (focus Norway, Sweden, Austria)
B2G expertise — ISO 14001, LOM sustainable mobility legislation
International speaker — conferences in Nice and Berlin
Shared Mobility SaaS B2G 17 Countries EMEA
VIA K2 STRATEGY
Microfleet
Australia → Europe
VP Sales EMEA — SaaS Mobility Scale-up
JUIL 2025 – JAN 2026 · 6 MOIS · PARIS
Microfleet
100SQL Generated
12Active Deals
3Partnerships
M&ALyon MaaS
EMEA GTM from scratch: ICP, segmentation, pricing architecture, partner ecosystem
100 SQL from 500 MQL generated via AI tools · 12 active implementation discussions
3 reselling partnerships signed · Strategic representation during acquisition transition
Landmark outcome: M&A acquisition of Lyon-based MaaS company — validating full GTM strategy
SaaS MaaS EMEA GTM M&A Australia
VIA K2 STRATEGY · 3 MISSIONS
HelloScoot
Tahiti / Polynésie
Strategic Legal Advisor & Commercial Lead
JUIL 2023 – JUIN 2025 · 1 AN 11 MOIS · PAPEETE, DOM-TOM
20K€Annual Savings
3Missions
SaaSNew Contract
Mission 1 — Local supply chain negotiation · market entry conditions Tahiti island markets
Mission 2 — Legal & commercial advisory · operator contracts · local regulatory frameworks
Mission 3 — Identified & secured new SaaS provider (app + back office) · superior unit economics
€20,000 annual savings secured · 3 clean deliveries · trusted repeat mandate
"You don't bring someone back twice if the first delivery wasn't exceptional." — Arthur Ceccaldi, CEO HelloScoot
DOM-TOM Island Markets Supply Chain 100% Remote
HelloScoot
MENTION
Poppy Mobility Belgium — Jan 2026 · 2 semaines · GTM & Procurement advisory. Rapid-fire engagement: market positioning and procurement process optimization for Belgian shared mobility operator.

Un projet Mobility en Europe ou à l'international ?

B2G, SaaS MaaS, shared mobility, GTM EMEA — discutons de votre contexte.

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