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SECTEUR · K2 STRATEGY

SaaS & Tech

Sales infrastructure built to last. From ICP to recurring revenue.

TRACK RECORD

Missions SaaS & Tech

VIA K2 STRATEGY · 7-DAY INTENSIVE
Opteinics
BASF Group
Sales Ops & GTM Architect — Sustainability SaaS
JAN 2025 · 7 JOURS · FRANKFURT
7dDuration
ICPFull Build
OKRsDeployed
MRRModels Built
→Built full ICP and persona framework from scratch in 7 days
→Designed MRR, ARR, cohort analysis and pipeline velocity revenue models
→Structured OKRs aligned to growth stage and investor expectations
→Built recruitment framework: profiles, assessment criteria, onboarding playbook, ramp-up timeline
→Complete commercial infrastructure delivered — ready for immediate deployment
Sustainability SaaS Sales Ops BASF Group
FULL-TIME
Wunder Mobility
ex goUrban
Head of Sales & Partnerships
OCT 2021 – DEC 2023 · VIENNA
8Closings
1M€Anchor
Series ASupport
→Full sales ops + CRM infrastructure from scratch for a SaaS platform
→Commercial process design, forecasting, pipeline architecture
→Series A fundraising support — investor reporting, KPI dashboards
Voir mission complète → Mobility
Shared Mobility SaaS Series A Vienna
LIVRABLES TYPIQUES

Ce que vous recevez.

01 ICP & Persona Framework
02 MRR / ARR Revenue Models
03 Pipeline Architecture & CRM Setup
04 OKRs & Forecasting Framework
05 Recruitment Framework
06 Investor-Ready Commercial Documentation

Une infrastructure commerciale SaaS à construire ?

ICP, revenue models, OKRs, CRM — en 7 jours ou en mission longue. Discutons.

Prendre contact ← K2 Strategy