VISION · REVENUE · IMPACT
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CONSULTANT DECK — 2026
K2
STRATEGY
Strategic Advisory & Interim Management

Conseil Stratégique · Fractional CSO/VP Sales · EMEA — EN FR ES

12+
YRS SENIOR XP
20+
COUNTRIES
3
FUNDRAISING/M&A
Kevin André Hughes
Fractional CSO · VP Sales
Strategic Revenue Architect · EPR Method
I fix sales systems and transform revenue into a predictable engine. Corporate rigor (HSBC) with scale-up agility (Vulog, Wunder) — no inertia, no $180k+ hire.

kevin@k2strategy.io
+33 7 45 11 59 54
k2strategy.io · Hamburg / Villefranche-sur-Mer
Fractional CSOVP SalesGTMSales OpsEMEAAPACDOM-TOMAvailable
02 — Who I Am · Profile Qui suis-je — Formation — Certifications
Revenue architect.
Execution-first.

12+ years · 20+ countries · Native EN/FR · Fluent ES. From Hamburg to Monaco, Sydney to the Middle East — I adapt fast and deliver from day one. I intervene as Fractional CSO / VP Sales, injecting corporate rigor with scale-up agility.

EPR Method — How I work
Energy — Full focus, zero inertia. I embed in your team from week one.
Product — GTM design, ICP sharpening, pricing, channel strategy, key accounts.
Rigor — CRM, OKRs, forecasting, process documentation. Revenue becomes predictable.
Languages
🇬🇧ENGLISHNative
🇫🇷FRANÇAISNatif
🇪🇸ESPAÑOLFluent
🇩🇪DEUTSCHB1→B2
🇮🇹ITALIANOB1
🇨🇳中文A2
Education
Montpellier Business School
Master — Finance & Strategy · AASCB · EPAS · AMBA
2009 – 2013 · France
XISU University, Xi'An
Bachelor — Economics & Mandarin
2010 – 2011 · China
Certifications & Tools
🤖
COURSIV AI Certification
Claude · Gemini · ChatGPT · Prompt Engineering
📱
Meta Ads · Social Network
Digital Marketing · MyMusicAds 2025
⚙️
CRM Stack
Hubspot · Salesforce · Pipedrive · Tableau BI
EMEAAPACDOM-TOMRemoteOn-site750€/day
03 — Philosophy · Philosophie Ce que je crois · Ce que j'apporte · Ce que je livre
VISION

Market reading, competitive positioning, GTM design. I see before others what the market is becoming — and I translate that into an executable plan.

Lecture marché, positionnement, conception GTM. Voir avant les autres ce que le marché devient.


Implies
ICP & segment clarity
Competitive benchmarking
Channel strategy design
Market entry & expansion
REVENUE

Sales org design, CRM deployment, pipeline structuring, key account activation. Revenue is the proof — not the promise. I build the machine that makes it repeatable.

Organisation commerciale, CRM, pipeline, grands comptes. Le revenu est la preuve, pas la promesse.


Implies
Go-to-Market execution
Revenue growth & scaling
Sales Operations & CRM
Fractional CSO / VP Sales
IMPACT

Measurable results, operational transformation, lasting structures. Not consulting — delivery. I leave behind a system, not a report.

Résultats mesurables, transformation opérationnelle, structures durables. De l'exécution, pas du conseil.


Implies
Team building & recruitment
B2G & institutional lobbying
Process & playbook design
Fundraising support (Series A/B)
PROJECT MANAGEMENT IN
AUTOMOTIVE & MOBILITY · LOGISTICS · AEROSPACE · SaaS · HOSPITALITY · FINTECH · CONSUMER GOODS
04 — Sectors & Expertise Domaines d'intervention · Expertise sectorielle
🛵
Automotive & Mobility
MaaS · IoT · Fleet · Smart City · Scooters · PPP · Shared Mobility · B2G
📦
Logistics
SaaS · Road Transport · Supply Chain · Country Launch · Cold Chain
✈️
Aerospace
MRO · EMEA GTM · KAM Dassault · Revenue Generation
💻
SaaS / Tech
Sustainability · BASF Group · Sales Ops · OKRs · ICP · Revenue Modeling
🛍️
Consumer Goods
EMEA · APAC · Inside Sales · CS Ops · CRM · BI
🍺
Hospitality
Fractional COO · Restaurant Chain · Digital Offer · Cold Chain Logistics · Hamburg
🏦
Finance / Fintech
Corporate Banking · M&A · Trade Finance · Blockchain · KYC · Compliance
21M€Revenue Delivered
20+Countries
750€Day Rate
K2
05 — Career Timeline Parcours complet · via K2 Strategy  ·  Full-time
2026
Ergobaby Europe · Inside Sales Lead
via K2 Strategy · fév–mai 2026 · 3 mois
CS team EMEA/APAC · Hubspot CRM · Cycle 7→3 days
2026
Poppy Mobility · GTM & Procurement
via K2 Strategy · jan 2026 · 2 semaines
GTM strategy + procurement framework — Antwerp
2025
Microfleet · VP Sales EMEA
via K2 Strategy · juil 2025–jan 2026
EMEA GTM from scratch · 100 SQL · M&A Lyon
2025
The Baby Goat · Fractional COO
via K2 Strategy · mars–juil 2025 · 4 mois
Launch 3rd venue · Ops playbook · Hamburg
2025
Opteinics / BASF · Sales Ops Architect
via K2 Strategy · jan 2025 · 7 jours
ICP · OKRs · MRR/ARR models · Recruitment framework
2024
VSE Aviation · Commercial Director EMEA
via K2 Strategy · jan–sept 2024 · 8 mois
21M€ · 105% target · KAM Dassault · from scratch
2024
Monaco / Pole Position · Project Director
via K2 Strategy · jan 2024–mai 2026
PPP shared mobility · Commission d'État · ATOM/NIU
2023
HelloScoot · Strategic Advisor
via K2 Strategy · juil 2023–juin 2025
3 missions · Tahiti · 20K€ savings · SaaS contract
2021
Wunder Mobility / goUrban
Full-time · oct 2021–déc 2023 · 2 ans
Head of Sales & Partnerships · 8 closings · Series A · Serbia
2020
Vulog · Regional Director
Full-time · mars 2020–oct 2021 · 17 pays
DACH · Nordics · CEE · Middle East · +107% pipeline
2019
Wunder Mobility · Senior BDM
Full-time · oct 2019–mars 2020 · Hamburg
120% Q1 · 110K€ avg deal · M&A tech acquisition
2018
Ontruck · Country Launcher France
Full-time · jan 2018–oct 2019
210% peak · 4/4 qtrs above · Series B contribution
2017
Fintech Co-founder
sept 2017–sept 2018 · Crypto/FIAT · KYC
Blockchain · Lightning network · Compliance
2013
HSBC CMB · Relationship Manager
Full-time · mai 2013–sept 2017 · 4 ans
60 corporate accounts · M&A · Trade Finance · Marseille/Lyon
MOB
🛵 Automotive & Mobility — 1/3 Full-time positions · Postes salariés
FULL-TIME
Wunder Mobility (ex goUrban)
Head of Sales & Partnerships
Oct 2021 – Dec 2023 · 2 ans · Vienna / Serbia
8Closings <1yr
1M€Anchor Deal
3Teams Built
Series ASupport
Built Sales, Partnerships & Revenue orgs from scratch — 3 divisions, 8 team members across Sales, Ops, Pre-sales
8 strategic closings in under 1 year including a 1M€ anchor deal
Series A fundraising — direct involvement with institutional investors
Partner onboarding framework for OEMs and tech integrations — EMEA ecosystem
Full CRM infrastructure migration and commercial process design
Shared Mobility SaaSSeries AVienna · Serbia
FULL-TIME
Vulog
Senior Growth & KAM — CEE & Middle East
Mar 2020 – Oct 2021 · 1 an 7 mois · Nice, France
17Countries
+107%Portfolio Growth
8Key Accounts
17-country EMEA partner ecosystem — DACH, Nordics, CEE, Middle East
P&L management across 17 countries · 8 strategic accounts
+107% portfolio growth (focus Norway, Sweden, Austria)
B2G expertise — ISO 14001, LOM sustainable mobility legislation
International speaker — conferences in Nice and Berlin
Shared Mobility SaaSB2G17 Countries EMEA
Also — Wunder Mobility Senior BDM Oct 2019 – Mar 2020 · 5 mois · Hamburg
120% Q1 target · 2 major closings · €110K avg deal
Full sales cycle: IoT/OEM, Cloud, Open API
M&A — acquisition of a tech company
🛵 Automotive & Mobility — 2/3 via K2 Strategy · Missions conseil
VIA K2 STRATEGY
Pole Position Monaco Moto
Project Director — Shared Mobility Launch · B2G
Jan 2024 – Mai 2026 · 2 ans 4 mois · Principauté de Monaco
PPPState Validated
B2GCommission État
EXCLConcession
Full project lifecycle: supplier selection → contract negotiation → institutional approval → service launch
Negotiated ATOM Mobility (software) and NIU Vehicles (hardware) contracts under optimal conditions
B2G navigation: Commission d'État validation — zero-tolerance institutional environment
Multi-stakeholder coordination: public authorities + private operators · IoT partner: TrackAP
Smart CityPPPB2GActive 2026
VIA K2 STRATEGY
Microfleet · Australia → Europe
VP Sales EMEA — SaaS Mobility Scale-up
Juil 2025 – Jan 2026 · 6 mois · Paris
100SQL Generated
12Active Deals
3Partnerships
M&ALyon MaaS
EMEA GTM from scratch: ICP, segmentation, pricing architecture, partner ecosystem
100 SQL from 500 MQL generated via AI tools · 12 active implementation discussions
3 reselling partnerships signed · Strategic representation during acquisition transition
Landmark outcome: M&A acquisition of Lyon-based MaaS company — validating full GTM strategy
SaaS MaaSEMEA GTMM&AAustralia
🛵 Automotive & Mobility — 3/3 via K2 Strategy · DOM-TOM & Belgium
VIA K2 STRATEGY · 3 MISSIONS
HelloScoot · Tahiti / Polynésie
Strategic Legal Advisor & Commercial Lead
Juil 2023 – Juin 2025 · 1 an 11 mois · Papeete, DOM-TOM
20K€Annual Savings
3Missions
SaaSNew Contract
Mission 1 — Local supply chain negotiation · market entry conditions Tahiti island markets
Mission 2 — Legal & commercial advisory · operator contracts · local regulatory frameworks
Mission 3 — Identified & secured new SaaS provider (app + back office) · superior unit economics
€20,000 annual savings secured · 3 clean deliveries · trusted repeat mandate
DOM-TOMIsland MarketsSupply Chain100% Remote

"You don't bring someone back twice if the first delivery wasn't exceptional." — Arthur Ceccaldi, CEO HelloScoot

VIA K2 STRATEGY · INTENSIVE
Poppy Mobility · Belgium
Strategic Advisor — GTM & Procurement
Jan 2026 · 2 semaines · Antwerp
2 wkDuration
GTMFull Delivery
Proc.Optimized
Complete GTM strategy: target segments, positioning, key messaging, channel & acquisition framework
Procurement audit: supplier rationalization, vehicle sourcing, software stack, operational partners
Full strategic deliverable — pricing, positioning, supplier framework — ready for immediate execution
Shared MobilityGTMProcurementBelgium
Mobility Expertise Summary

10+ years at the heart of shared mobility — SaaS/MaaS software, IoT/OEM hardware, B2B enterprise to B2G institutional. Deep operator economics, regulatory frameworks (LOM, ISO 14001), ATOM/NIU/TrackAP tech stacks.

LOG
📦 Logistics — Country Launch · Series B Full-time · Postes salariés
FULL-TIME
Ontruck
Country Launcher — France
Jan 2018 – Oct 2019 · 1 an 9 mois · Paris
210%Peak Quarter
4/4Qtrs Above
Series BContribution
Logistics SaaSCountry LaunchSeries BFrance
Guillaume Corp — Recommendation

"Kevin is a rare talent who combines a 360 Sales approach with a highly analytical mindset. His ability to transition our sales model from high-volume transactional to complex Enterprise closing was a game-changer. This shift was instrumental in supporting Ontruck's successful Series B funding round."

Guillaume Corp · Chief of Staff · Ontruck
Mission Scope
France market launch from scratch — road transport SaaS digitalization platform
4 consecutive quarters above target — peak performance at 210% of BP
€1M+ ARR generated · 5% gross margin improvement on French operations
Series B fundraising — direct contribution via French growth KPI validation
Management and coaching of 4-person SDR team from scratch
Structured supplier audit processes with performance KPIs (quality, reliability, responsiveness)
Cross-functional collaboration Ops/Product for pricing adjustment and model scaling
Best Quarter Performance210%
Quarters Above Target4/4
ARR Generated1M€+
✈️ Aerospace — EMEA · 21M€ · 105% via K2 Strategy · Mission conseil · Fractional Commercial Director
VIA K2 STRATEGY
VSE Aviation
Sales Supervisor & GTM Lead — EMEA
Jan 2024 – Sept 2024 · 8 mois · Hamburg
21M€CA Generated
105%of Target
8 moDuration
Aerospace MROEMEA GTMKAM DassaultFractional CSO
Context

VSE Aviation required a fractional Commercial Director to drive EMEA expansion from zero — no existing sales framework, no inherited pipeline. Aggressive revenue target, 8-month mandate. One of the strongest individual commercial performances across the K2 portfolio.

Direction commerciale fractionnelle EMEA from scratch. 21M€ en 8 mois — 105% objectif sans pipeline hérité.

Mission Scope
Sales organization design for full EMEA perimeter from scratch
ICP definition, sales process architecture, CRM structuring and pipeline design
Full commercial offer structuring and market positioning for MRO services
KAM — Groupe Dassault: flagship strategic account management across EMEA
Strategic partnerships activation and EMEA ecosystem development
Revenue forecasting and full P&L accountability
Revenue Achievement105%
CA Generated21M€
Time to RevenueFrom 0 · 8 months
Why K2 Strategy

No inertia of a full-time hire. No onboarding period. Immediate senior commercial leadership deployed — ICP to pipeline to closing in under 90 days.

💻 SaaS / Tech   ·   🏦 Finance Opteinics/BASF via K2 Strategy · HSBC Full-time
VIA K2 STRATEGY · 7-DAY INTENSIVE
Opteinics · BASF Group
Sales Ops & GTM Architect — Sustainability SaaS
Jan 2025 · 7 jours · Frankfurt
7dDuration
ICPFull Build
OKRsDeployed
MRRModels Built
Built full ICP and persona framework from scratch in 7 days
Designed MRR, ARR, cohort analysis and pipeline velocity revenue models
Structured OKRs aligned to growth stage and investor expectations
Built recruitment framework: profiles, assessment criteria, onboarding playbook, ramp-up timeline
Complete commercial infrastructure delivered — ready for immediate deployment
Sustainability SaaSSales OpsBASF Group
FULL-TIME · 4 ANS
HSBC CMB
Junior → Senior Relationship Manager (Exec. Graduate Program)
Mai 2013 – Sept 2017 · Marseille / Lyon
60Major Accounts
1M€Portfolio Rev.
M&AAdvisory
Portfolio: €1M revenue · 60 major accounts (€1M–€80M turnover)
Business development: prospecting, short/long-term credit, LBO structuring
Commercial outperformance: leasing, insurance, prospecting, factoring
M&A advisory, trade finance structuring, financial analysis, compliance
The foundation: C-level relationship management + deal structuring that underpins every K2 engagement today
Corporate BankingM&ATrade FinanceMarseille · Lyon

Understanding P&L, valuation, deal flow and institutional decision-making gives K2 Strategy a rare edge — speaking the language of both operators and investors in every engagement.

🛍️ Consumer Goods  ·  🍺 Hospitality via K2 Strategy · Ergobaby · The Baby Goat · Délices de France
VIA K2 STRATEGY
Ergobaby Europe
Inside Sales Lead · CS Team
Fév–Mai 2026 · 3 mois · Hamburg
5Team Mgd
7→3Cycle Days
CS team management EMEA + APAC (5 people)
Hubspot CRM full implementation + Data BI
Sales cycle 7 → 3 days
SMB + KAM + distributor support (Zendesk, Claimlane)
Consumer Goods$100M US Group
VIA K2 STRATEGY
The Baby Goat
Fractional COO — Hospitality Chain
Mars–Juil 2025 · 4 mois · Hamburg
3Venues
Launch
Full operational audit across 2 existing venues
Standardized processes: supply chain, stock, staff workflows, QC
Scalable ops playbook for all 3 sites
Successful launch of 3rd venue (shopping centre)
HospitalityCraft Beer Bar
VIA K2 STRATEGY
Délices de France
Digital Offer & Logistics Optimization
2024–2025 · 6 mois · Hamburg / France
6 moDuration
B2C+ B2B
Creation of digital offer & private sales (French products — Hamburg market)
Cold chain logistics optimization: France → Germany supply chain
Sales strategy and distribution channels for cross-border operations
Process optimization for perishable goods import compliance
HospitalityCold ChainFrance → Germany
LET'S WORK TOGETHER · TRAVAILLONS ENSEMBLE
REACH
THE SUMMIT

Ready to accelerate your commercial strategy, structure your sales operations or launch in new markets?

Prêt à accélérer votre stratégie commerciale, structurer vos Sales Ops ou vous lancer sur de nouveaux marchés ?

Contact Direct
📧 kevin@k2strategy.io
📱 +33 7 45 11 59 54
🌐 k2strategy.io
Locations & Network
📍 Hamburg, Germany
📍 Villefranche-sur-Mer, France
🔗 linkedin.com/in/kevin-hughes-b2bsalesexpert
VISION · REVENUE · IMPACT