VISION · REVENUE · IMPACT
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CONSULTANT DECK — 2026
K2
STRATEGY
Strategic Advisory & Interim Management

Conseil Stratégique · Fractional CSO/VP Sales · EMEA — EN FR ES

12+
YRS SENIOR XP
20+
COUNTRIES
3
FUNDRAISING/M&A
Kevin André Hughes
Fractional CSO · VP Sales
Strategic Revenue Architect · EPR Method
I fix sales systems and transform revenue into a predictable engine. Corporate rigor (HSBC) with scale-up agility (Vulog, Wunder) — no inertia, no $180k+ hire.

kevin@k2strategy.io
+33 7 45 11 59 54
k2strategy.io · Hamburg / Villefranche-sur-Mer
Fractional CSOVP SalesGTMSales OpsEMEAAPACDOM-TOMAvailable
02 — Who I Am · Profile Qui suis-je — Formation — Certifications
Revenue architect.
Execution-first.

12+ years · 20+ countries · Native EN/FR · Fluent ES. From Hamburg to Monaco, Sydney to the Middle East — I adapt fast and deliver from day one. I intervene as Fractional CSO / VP Sales, injecting corporate rigor with scale-up agility.

EPR Method — How I work
→Energy — Full focus, zero inertia. I embed in your team from week one.
→Product — GTM design, ICP sharpening, pricing, channel strategy, key accounts.
→Rigor — CRM, OKRs, forecasting, process documentation. Revenue becomes predictable.
Languages
🇬🇧ENGLISHNative
🇫🇷FRANÇAISNatif
🇪🇸ESPAÑOLFluent
🇩🇪DEUTSCHB1→B2
🇮🇹ITALIANOB1
🇨🇳中文A2
Education
Montpellier Business School
Master — Finance & Strategy · AASCB · EPAS · AMBA
2009 – 2013 · France
XISU University, Xi'An
Bachelor — Economics & Mandarin
2010 – 2011 · China
Certifications & Tools
🤖
COURSIV AI Certification
Claude · Gemini · ChatGPT · Prompt Engineering
📱
Meta Ads · Social Network
Digital Marketing · MyMusicAds 2025
⚙️
CRM Stack
Hubspot · Salesforce · Pipedrive · Tableau BI
EMEAAPACDOM-TOMRemoteOn-site750€/day
03 — Philosophy · Philosophie Ce que je crois · Ce que j'apporte · Ce que je livre
VISION

Market reading, competitive positioning, GTM design. I see before others what the market is becoming — and I translate that into an executable plan.

Lecture marché, positionnement, conception GTM. Voir avant les autres ce que le marché devient.


Implies
→ICP & segment clarity
→Competitive benchmarking
→Channel strategy design
→Market entry & expansion
REVENUE

Sales org design, CRM deployment, pipeline structuring, key account activation. Revenue is the proof — not the promise. I build the machine that makes it repeatable.

Organisation commerciale, CRM, pipeline, grands comptes. Le revenu est la preuve, pas la promesse.


Implies
→Go-to-Market execution
→Revenue growth & scaling
→Sales Operations & CRM
→Fractional CSO / VP Sales
IMPACT

Measurable results, operational transformation, lasting structures. Not consulting — delivery. I leave behind a system, not a report.

Résultats mesurables, transformation opérationnelle, structures durables. De l'exécution, pas du conseil.


Implies
→Team building & recruitment
→B2G & institutional lobbying
→Process & playbook design
→Fundraising support (Series A/B)
PROJECT MANAGEMENT IN
AUTOMOTIVE & MOBILITY · LOGISTICS · AEROSPACE · SaaS · HOSPITALITY · FINTECH · CONSUMER GOODS
04 — Sectors & Expertise Domaines d'intervention · Expertise sectorielle
🛵
Automotive & Mobility
MaaS · IoT · Fleet · Smart City · Scooters · PPP · Shared Mobility · B2G
📦
Logistics
SaaS · Road Transport · Supply Chain · Country Launch · Cold Chain
✈️
Aerospace
MRO · EMEA GTM · KAM Dassault · Revenue Generation
💻
SaaS / Tech
Sustainability · BASF Group · Sales Ops · OKRs · ICP · Revenue Modeling
🛍️
Consumer Goods
EMEA · APAC · Inside Sales · CS Ops · CRM · BI
🍺
Hospitality
Fractional COO · Restaurant Chain · Digital Offer · Cold Chain Logistics · Hamburg
🏦
Finance / Fintech
Corporate Banking · M&A · Trade Finance · Blockchain · KYC · Compliance
21M€Revenue Delivered
20+Countries
750€Day Rate
K2
05 — Career Timeline Parcours complet · ● via K2 Strategy  ·  ● Full-time
2026
Ergobaby Europe · Inside Sales Lead
via K2 Strategy · fév–mai 2026 · 3 mois
CS team EMEA/APAC · Hubspot CRM · Cycle 7→3 days
2026
Poppy Mobility · GTM & Procurement
via K2 Strategy · jan 2026 · 2 semaines
GTM strategy + procurement framework — Antwerp
2025
Microfleet · VP Sales EMEA
via K2 Strategy · juil 2025–jan 2026
EMEA GTM from scratch · 100 SQL · M&A Lyon
2025
The Baby Goat · Fractional COO
via K2 Strategy · mars–juil 2025 · 4 mois
Launch 3rd venue · Ops playbook · Hamburg
2025
Opteinics / BASF · Sales Ops Architect
via K2 Strategy · jan 2025 · 7 jours
ICP · OKRs · MRR/ARR models · Recruitment framework
2024
VSE Aviation · Commercial Director EMEA
via K2 Strategy · jan–sept 2024 · 8 mois
21M€ · 105% target · KAM Dassault · from scratch
2024
Monaco / Pole Position · Project Director
via K2 Strategy · jan 2024–mai 2026
PPP shared mobility · Commission d'État · ATOM/NIU
2023
HelloScoot · Strategic Advisor
via K2 Strategy · juil 2023–juin 2025
3 missions · Tahiti · 20K€ savings · SaaS contract
2021
Wunder Mobility / goUrban
Full-time · oct 2021–déc 2023 · 2 ans
Head of Sales & Partnerships · 8 closings · Series A · Serbia
2020
Vulog · Regional Director
Full-time · mars 2020–oct 2021 · 17 pays
DACH · Nordics · CEE · Middle East · +107% pipeline
2019
Wunder Mobility · Senior BDM
Full-time · oct 2019–mars 2020 · Hamburg
120% Q1 · 110K€ avg deal · M&A tech acquisition
2018
Ontruck · Country Launcher France
Full-time · jan 2018–oct 2019
210% peak · 4/4 qtrs above · Series B contribution
2017
Fintech Co-founder
sept 2017–sept 2018 · Crypto/FIAT · KYC
Blockchain · Lightning network · Compliance
2013
HSBC CMB · Relationship Manager
Full-time · mai 2013–sept 2017 · 4 ans
60 corporate accounts · M&A · Trade Finance · Marseille/Lyon
MOB
🛵 Automotive & Mobility — 1/3 Full-time positions · Postes salariés
FULL-TIME
Wunder Mobility (ex goUrban)
Head of Sales & Partnerships
Oct 2021 – Dec 2023 · 2 ans · Vienna / Serbia
8Closings <1yr
1M€Anchor Deal
3Teams Built
Series ASupport
→Built Sales, Partnerships & Revenue orgs from scratch — 3 divisions, 8 team members across Sales, Ops, Pre-sales
→8 strategic closings in under 1 year including a 1M€ anchor deal
→Series A fundraising — direct involvement with institutional investors
→Partner onboarding framework for OEMs and tech integrations — EMEA ecosystem
→Full CRM infrastructure migration and commercial process design
Shared Mobility SaaSSeries AVienna · Serbia
FULL-TIME
Vulog
Senior Growth & KAM — CEE & Middle East
Mar 2020 – Oct 2021 · 1 an 7 mois · Nice, France
17Countries
+107%Portfolio Growth
8Key Accounts
→17-country EMEA partner ecosystem — DACH, Nordics, CEE, Middle East
→P&L management across 17 countries · 8 strategic accounts
→+107% portfolio growth (focus Norway, Sweden, Austria)
→B2G expertise — ISO 14001, LOM sustainable mobility legislation
→International speaker — conferences in Nice and Berlin
Shared Mobility SaaSB2G17 Countries EMEA
Also — Wunder Mobility Senior BDM Oct 2019 – Mar 2020 · 5 mois · Hamburg
→120% Q1 target · 2 major closings · €110K avg deal
→Full sales cycle: IoT/OEM, Cloud, Open API
→M&A — acquisition of a tech company
🛵 Automotive & Mobility — 2/3 via K2 Strategy · Missions conseil
VIA K2 STRATEGY
Pole Position Monaco Moto
Project Director — Shared Mobility Launch · B2G
Jan 2024 – Mai 2026 · 2 ans 4 mois · Principauté de Monaco
PPPState Validated
B2GCommission État
EXCLConcession
→Full project lifecycle: supplier selection → contract negotiation → institutional approval → service launch
→Negotiated ATOM Mobility (software) and NIU Vehicles (hardware) contracts under optimal conditions
→B2G navigation: Commission d'État validation — zero-tolerance institutional environment
→Multi-stakeholder coordination: public authorities + private operators · IoT partner: TrackAP
Smart CityPPPB2GActive 2026
VIA K2 STRATEGY
Microfleet · Australia → Europe
VP Sales EMEA — SaaS Mobility Scale-up
Juil 2025 – Jan 2026 · 6 mois · Paris
100SQL Generated
12Active Deals
3Partnerships
M&ALyon MaaS
→EMEA GTM from scratch: ICP, segmentation, pricing architecture, partner ecosystem
→100 SQL from 500 MQL generated via AI tools · 12 active implementation discussions
→3 reselling partnerships signed · Strategic representation during acquisition transition
→Landmark outcome: M&A acquisition of Lyon-based MaaS company — validating full GTM strategy
SaaS MaaSEMEA GTMM&AAustralia
🛵 Automotive & Mobility — 3/3 via K2 Strategy · DOM-TOM & Belgium
VIA K2 STRATEGY · 3 MISSIONS
HelloScoot · Tahiti / Polynésie
Strategic Legal Advisor & Commercial Lead
Juil 2023 – Juin 2025 · 1 an 11 mois · Papeete, DOM-TOM
20K€Annual Savings
3Missions
SaaSNew Contract
→Mission 1 — Local supply chain negotiation · market entry conditions Tahiti island markets
→Mission 2 — Legal & commercial advisory · operator contracts · local regulatory frameworks
→Mission 3 — Identified & secured new SaaS provider (app + back office) · superior unit economics
→€20,000 annual savings secured · 3 clean deliveries · trusted repeat mandate
DOM-TOMIsland MarketsSupply Chain100% Remote

"You don't bring someone back twice if the first delivery wasn't exceptional." — Arthur Ceccaldi, CEO HelloScoot

VIA K2 STRATEGY · INTENSIVE
Poppy Mobility · Belgium
Strategic Advisor — GTM & Procurement
Jan 2026 · 2 semaines · Antwerp
2 wkDuration
GTMFull Delivery
Proc.Optimized
→Complete GTM strategy: target segments, positioning, key messaging, channel & acquisition framework
→Procurement audit: supplier rationalization, vehicle sourcing, software stack, operational partners
→Full strategic deliverable — pricing, positioning, supplier framework — ready for immediate execution
Shared MobilityGTMProcurementBelgium
Mobility Expertise Summary

10+ years at the heart of shared mobility — SaaS/MaaS software, IoT/OEM hardware, B2B enterprise to B2G institutional. Deep operator economics, regulatory frameworks (LOM, ISO 14001), ATOM/NIU/TrackAP tech stacks.

LOG
📦 Logistics — Country Launch · Series B Full-time · Postes salariés
FULL-TIME
Ontruck
Country Launcher — France
Jan 2018 – Oct 2019 · 1 an 9 mois · Paris
210%Peak Quarter
4/4Qtrs Above
Series BContribution
Logistics SaaSCountry LaunchSeries BFrance
Guillaume Corp — Recommendation

"Kevin is a rare talent who combines a 360 Sales approach with a highly analytical mindset. His ability to transition our sales model from high-volume transactional to complex Enterprise closing was a game-changer. This shift was instrumental in supporting Ontruck's successful Series B funding round."

Guillaume Corp · Chief of Staff · Ontruck
Mission Scope
→France market launch from scratch — road transport SaaS digitalization platform
→4 consecutive quarters above target — peak performance at 210% of BP
→€1M+ ARR generated · 5% gross margin improvement on French operations
→Series B fundraising — direct contribution via French growth KPI validation
→Management and coaching of 4-person SDR team from scratch
→Structured supplier audit processes with performance KPIs (quality, reliability, responsiveness)
→Cross-functional collaboration Ops/Product for pricing adjustment and model scaling
Best Quarter Performance210%
Quarters Above Target4/4
ARR Generated1M€+
✈️ Aerospace — EMEA · 21M€ · 105% via K2 Strategy · Mission conseil · Fractional Commercial Director
VIA K2 STRATEGY
VSE Aviation
Sales Supervisor & GTM Lead — EMEA
Jan 2024 – Sept 2024 · 8 mois · Hamburg
21M€CA Generated
105%of Target
8 moDuration
Aerospace MROEMEA GTMKAM DassaultFractional CSO
Context

VSE Aviation required a fractional Commercial Director to drive EMEA expansion from zero — no existing sales framework, no inherited pipeline. Aggressive revenue target, 8-month mandate. One of the strongest individual commercial performances across the K2 portfolio.

Direction commerciale fractionnelle EMEA from scratch. 21M€ en 8 mois — 105% objectif sans pipeline hérité.

Mission Scope
→Sales organization design for full EMEA perimeter from scratch
→ICP definition, sales process architecture, CRM structuring and pipeline design
→Full commercial offer structuring and market positioning for MRO services
→KAM — Groupe Dassault: flagship strategic account management across EMEA
→Strategic partnerships activation and EMEA ecosystem development
→Revenue forecasting and full P&L accountability
Revenue Achievement105%
CA Generated21M€
Time to RevenueFrom 0 · 8 months
Why K2 Strategy

No inertia of a full-time hire. No onboarding period. Immediate senior commercial leadership deployed — ICP to pipeline to closing in under 90 days.

💻 SaaS / Tech   ·   🏦 Finance Opteinics/BASF via K2 Strategy · HSBC Full-time
VIA K2 STRATEGY · 7-DAY INTENSIVE
Opteinics · BASF Group
Sales Ops & GTM Architect — Sustainability SaaS
Jan 2025 · 7 jours · Frankfurt
7dDuration
ICPFull Build
OKRsDeployed
MRRModels Built
→Built full ICP and persona framework from scratch in 7 days
→Designed MRR, ARR, cohort analysis and pipeline velocity revenue models
→Structured OKRs aligned to growth stage and investor expectations
→Built recruitment framework: profiles, assessment criteria, onboarding playbook, ramp-up timeline
→Complete commercial infrastructure delivered — ready for immediate deployment
Sustainability SaaSSales OpsBASF Group
FULL-TIME · 4 ANS
HSBC CMB
Junior → Senior Relationship Manager (Exec. Graduate Program)
Mai 2013 – Sept 2017 · Marseille / Lyon
60Major Accounts
1M€Portfolio Rev.
M&AAdvisory
→Portfolio: €1M revenue · 60 major accounts (€1M–€80M turnover)
→Business development: prospecting, short/long-term credit, LBO structuring
→Commercial outperformance: leasing, insurance, prospecting, factoring
→M&A advisory, trade finance structuring, financial analysis, compliance
→The foundation: C-level relationship management + deal structuring that underpins every K2 engagement today
Corporate BankingM&ATrade FinanceMarseille · Lyon

Understanding P&L, valuation, deal flow and institutional decision-making gives K2 Strategy a rare edge — speaking the language of both operators and investors in every engagement.

🛍️ Consumer Goods  ·  🍺 Hospitality via K2 Strategy · Ergobaby · The Baby Goat · Délices de France
VIA K2 STRATEGY
Ergobaby Europe
Inside Sales Lead · CS Team
Fév–Mai 2026 · 3 mois · Hamburg
5Team Mgd
7→3Cycle Days
→CS team management EMEA + APAC (5 people)
→Hubspot CRM full implementation + Data BI
→Sales cycle 7 → 3 days
→SMB + KAM + distributor support (Zendesk, Claimlane)
Consumer Goods$100M US Group
VIA K2 STRATEGY
The Baby Goat
Fractional COO — Hospitality Chain
Mars–Juil 2025 · 4 mois · Hamburg
3Venues
✓Launch
→Full operational audit across 2 existing venues
→Standardized processes: supply chain, stock, staff workflows, QC
→Scalable ops playbook for all 3 sites
→Successful launch of 3rd venue (shopping centre)
HospitalityCraft Beer Bar
VIA K2 STRATEGY
Délices de France
Digital Offer & Logistics Optimization
2024–2025 · 6 mois · Hamburg / France
6 moDuration
B2C+ B2B
→Creation of digital offer & private sales (French products — Hamburg market)
→Cold chain logistics optimization: France → Germany supply chain
→Sales strategy and distribution channels for cross-border operations
→Process optimization for perishable goods import compliance
HospitalityCold ChainFrance → Germany
LET'S WORK TOGETHER · TRAVAILLONS ENSEMBLE
REACH
THE SUMMIT

Ready to accelerate your commercial strategy, structure your sales operations or launch in new markets?

Prêt à accélérer votre stratégie commerciale, structurer vos Sales Ops ou vous lancer sur de nouveaux marchés ?

Contact Direct
📧 kevin@k2strategy.io
📱 +33 7 45 11 59 54
🌐 k2strategy.io
Locations & Network
📍 Hamburg, Germany
📍 Villefranche-sur-Mer, France
🔗 linkedin.com/in/kevin-hughes-b2bsalesexpert
VISION · REVENUE · IMPACT